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Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school  season - The Washington Post
Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post

LeBron James turned down a $10 million shoe contract from Reebok at age 18
LeBron James turned down a $10 million shoe contract from Reebok at age 18

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative  Endorsement Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

Reebok 10 Million LeBron James Nike Adidas Meeting Deal | Sole Collector
Reebok 10 Million LeBron James Nike Adidas Meeting Deal | Sole Collector

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals –  Sportico.com
Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals – Sportico.com

Why N.B.A. Stars Are Trading In Their Nikes - The New York Times
Why N.B.A. Stars Are Trading In Their Nikes - The New York Times

Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With  Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford
Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford

LeBron James Hints at a Potential Nike Documentary on How He Secured the  Deal
LeBron James Hints at a Potential Nike Documentary on How He Secured the Deal

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

3 Reasons a Broke LeBron James Turned Away His First Million Dollar Check |  Inc.com
3 Reasons a Broke LeBron James Turned Away His First Million Dollar Check | Inc.com

What if Nike or Adidas is willing to give me $20 million?": LeBron James  explains why he turned down a hefty endorsement deal in high school - The  SportsRush
What if Nike or Adidas is willing to give me $20 million?": LeBron James explains why he turned down a hefty endorsement deal in high school - The SportsRush

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For  Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James Basically Just Married Nike | GQ
LeBron James Basically Just Married Nike | GQ

LeBron James, Would You Be A Good Player Or One Of The Greatest?": Maverick  Carter Shared how Nike Landed The King, Despite Paying $28 Million Less  Than Reebok - The SportsRush
LeBron James, Would You Be A Good Player Or One Of The Greatest?": Maverick Carter Shared how Nike Landed The King, Despite Paying $28 Million Less Than Reebok - The SportsRush

LeBron James and the '$50 million' high school game | Yardbarker
LeBron James and the '$50 million' high school game | Yardbarker

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on  their Drew League jerseys
Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on their Drew League jerseys

LeBron James shares how a $90 million deal put additional pressure of being  a 1st generation money-maker on him - The SportsRush
LeBron James shares how a $90 million deal put additional pressure of being a 1st generation money-maker on him - The SportsRush

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18